About Us

Hello, Pilates friends — I’m J. Estira, founder of Lux and Miles.

If you’ve ever dreamed of having a reformer at home, or if you’ve tried to equip your studio and felt that quiet shock at the price of good equipment — you’ll understand exactly why this began.

It didn’t start with a business plan or a showroom — it started with a shared frustration.
Every Pilates lover knows it: the wish to bring that studio experience home, only to find reformers priced so high it feels almost outrageous. And for studio owners, the struggle is just as real — wanting to equip their spaces with reliable, high-quality reformers, yet facing tremendous costs from existing premium brands.

As a Pilates instructor, I heard the same questions again and again — from clients dreaming of a home studio, from friends trying to find something dependable on a budget, and from fellow teachers and studio owners searching for equipment that didn’t compromise quality. Those conversations became the spark that started Lux & Miles.

Just before COVID began, we built our first reformers — one full studio set, one customer, one conversation at a time. Then, as studios closed and the world slowed down, something unexpected happened: the Pilates community grew closer. Through word of mouth, trust, and shared purpose, Lux & Miles began to spread.

Within a year, our equipment found homes from Darwin to Cable Beach Resort, from Hobart and Launceston to Brisbane, the Gold Coast, Sydney, Melbourne, Perth, and Adelaide. What began as a small solution to a shared problem became a movement supported by hundreds of instructors, physiotherapists, and studios across Australia.

We are proudly Australian-owned — built from the ground up through local trust, care, and collaboration.

Supporting with Heart

Our work has never been about scale — it’s about people.

We’re here for the small studios finding their rhythm, for the new Pilates instructors who’ve just earned their certification and need a starting point, and for those creating home studios or wellness spaces where movement and balance can flourish.

From single reformers to complete studio setups, we take pride in guiding each client through every step — offering advice, customization, and genuine care.

We believe this community is built not on competition, but on connection. Every piece we make is part of someone’s first class, their first client, or their first dream brought to life.

Our mission remains the same as the day it began: to make professional-grade equipment that supports growth — for individuals, for instructors, and for the Pilates community as a whole.

From Local Trust to Global Connection

What began in a small studio now connects people around the world who share a love for mindful movement.

Our equipment is trusted by leading physio clinics, Pilates studios, and gyms — from Underwood Health Clinic in Brisbane and Bay Active Physio in Double Bay, Sydney, to world-renowned spaces like Return to Life in Manhattan, New York.

Today, Lux & Miles equipment is part of a growing international network across Australia, New Zealand, the United States, Switzerland, Greece, South Korea, Indonesia, and Vietnam — each space a reflection of our shared belief in quality, accessibility, and care.

We’re deeply grateful for every partnership, every conversation, and every client who has helped shape who we are.

Grounded Here. Growing Together.

We believe Pilates is more than movement — it’s a dialogue between balance, strength, and stillness.

Our promise is to stay true to what started it all: care for the individual, commitment to craftsmanship, and a genuine connection to our community.

Each reformer is a meditation — calm, precise, and present.

J Estira Ryu
Founder, Lux & Miles